Social Media

Social Media

I plan, shoot, edit, and post for small businesses and content creators. Here is what that has looked like in numbers.

Independent auto repair shop, Willoughby, OH

4th Generation Automotive

Social Media Manager, May 2026 to present

Reel Thumbnail for a 4th Generation Automotive reel, click to watch

Objective

Take a local shop's socials from near-zero activity to large customer-driven engagement.

Strategy

Honest shop content. Recurring series (this-or-that, shop green flags, customer testimonials, behind the scenes). One photo and one video a week across Facebook, Instagram, and TikTok.

My Role

Content calendar and brand voice guide, on-site shoots, editing, captions, scheduling (Buffer), replying to messages, analytics reports to the owner.

Results as of October 2026

60,000+views across three platforms
30,000+viewers across Facebook and Instagram
2,800engagements on Facebook
98%of 12,000+ Instagram views came from non-followers
4,900views on the top reel
14message inquiries about car problems, routed to the shop to book appointments
Pickleball club, Mentor, OH

Pickleball Play 365

Content Producer, May 2025 to January 2026

Advertisement Thumbnail for the Pickleball Play 365 event bookings ad, click to watch

Objective

Increase member counts and build a community.

Strategy

A content calendar for consistency, more video, and posting times tuned for each day.

My Role

On-site filming, editing, motion graphics, caption writing, content calendar, scheduling, monthly analytics meetings, tournament live streams, logo and flyer design.

Results

87%growth in monthly engagement in one month (604 to 1,130)
37 to 158comments, more than 4x
389 to 493Instagram follower growth in three months
63reels in three months, including the "100 Volleys" series; top video 4,600+ views
About 30people drawn to a giveaway from a single post
Alden Library, Athens, OH

Ohio University Archives

Social Media Editor, November 2023 to June 2026

Social Clip Two University Archives assistants standing beside a display case of archival materials, from an Ohio University Archives social clip

Objective

Bring archival material to a modern audience across the library's established account and a new dedicated archives account.

Strategy

Daily posts tied to what was happening on campus and in the world (holidays, events), formatted per platform; filmed interviews; a move from X to Bluesky.

My Role

Filming and editing interviews and event videos, captions and alt text, content calendar, scheduling in Sprout Social, semester analytics reports.

Results

830+followers on the archives account, grown from zero after helping launch it in March 2025
8,700+engagements across 880+ posts in its first 13 months
1,450+Bluesky followers in the first year
313engagements on homecoming #TBT
168engagements on May 4 Kent State post
1,100+views on top videos
More Clients
Pickleball Apparel Thumbnail for a Court 144 video, click to watch

Court 144

Social media consulting and content creation

Social media consulting and content for a pickleball apparel brand.

Facebook
Creator Thumbnail for a Hope Alexandrea reel, click to watch

Hope Alexandrea

Social media management

Film interview clips and edit stream clips for a dating show-style TikTok creator.

TikTok
Event Coverage Thumbnail for a Lana Ann event video, click to watch

Lana Ann

Event coverage

Film and edit gigs and turn them into social media clips for self-marketing.

Instagram

Want results like these? Let's chat!

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